Artificial intelligence is no longer a future trend; it’s today’s competitive advantage. From accounting to marketing, high-performing teams are already leveraging AI to work smarter, faster, and more strategically.
The Premiere Group views AI not as a replacement for human talent, but as a strategic tool designed to support our teams and elevate performance. As Carla from Accounting puts it, “AI is the smartest technology that is available in the workplace. It’s the best tool we have in our company.” When implemented thoughtfully, AI can streamline operations, reduce repetitive workloads, and unlock new levels of productivity.
Artificial intelligence has progressed significantly from its early applications. Traditional AI systems were largely task-based. They were made to follow set commands, such as sorting data, organizing schedules, or performing simple calculations. These tools were dependable and efficient, but they lacked flexibility and adaptability.
In contrast, generative AI has introduced a new class of capabilities. Tools like ChatGPT can now draft emails, summarize reports, write code, create marketing content, and even generate visual assets. These tools go beyond task completion by enabling content creation, communication, and decision support in ways that were not previously possible. “AI democratizes intelligence. Any strategically minded employee can now operate like they’re C-Suite” according to Ian from Marketing. This shift marks a pivotal moment in how businesses can leverage AI to improve outcomes.
At Premiere, teams across departments are integrating AI into their daily routines to improve efficiency, enhance decision-making, and support more agile workflows. After speaking with employees from various functions, five common themes emerged in how AI is being applied across the organization.
Many team members at Premiere are finding useful ways to use AI in their work. However, they also have important concerns about its limits and long-term effects. A recurring theme is trust. Several employees noted that AI is not always accurate and can easily produce misleading or incorrect information. There’s a shared belief that users must remain critical thinkers, verifying results and understanding the reasoning behind AI outputs.
The biggest risk isn’t AI making errors—it’s users becoming passive consumers who lose track of the logic. When AI handles complex work like financial modeling or strategic decisions, teams need to be able to trace the reasoning and challenge assumptions. If users can’t explain why outputs make sense, they’re vulnerable to expensive mistakes that are difficult to troubleshoot later.
Some fear that relying on AI too heavily could reduce job satisfaction and the sense of accomplishment that comes from solving problems independently. Employees mentioned that AI may encourage shallow thinking or cause people to bypass important learning opportunities by cutting straight to answers. Danny from Debt & Treasury said, “AI has benefits, but it can be detrimental to the innovation of the human mind because it can be too easy to rely on.”
Maintaining human judgment and intuition, instead of solely relying on AI to provide solutions, is another thought several of our employees emphasized. This is especially important in fields like HR where empathy and situational context are essential in making decisions.
While AI can be a powerful tool, our team agrees it should enhance—not replace—human insight, critical thinking, and creativity.
While the benefits of AI are significant, proper implementation is essential to mitigate risks and ensure sustainable impact. The following practices help organizations use AI tools thoughtfully and effectively:
AI represents a significant opportunity to improve workflows, drive efficiency, and enhance decision-making. By taking advantage of these capabilities, organizations can improve efficiency, reduce manual workload, and empower employees to focus on strategic initiatives.
Successful integration requires a balanced approach—leveraging AI to handle time-consuming tasks while preserving human oversight and judgment. “It’s necessary to become more comfortable and acclimated with AI, but it shouldn’t fully replace human cognitive function. There’s tremendous value in a sentient human being”, according to Adam from Operations. When using new technology like AI, it is important to be careful. Keep data safe and check the results closely.
When used responsibly, AI serves as a powerful enabler by enhancing the work of employees and supporting stronger, more agile business operations.
